WillScales — We Get Roofers Booked Out

We Get Roofers
Booked Out
With Facebook Ads.

Qualified leads hitting your phone from homeowners who actually need a roof — not tire kickers, not form fills that go nowhere.

$101KPipeline in 30 days
96Leads generated
$31.44Best cost per lead
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60-second form · I text you back the same day · Roofing and home service contractors only

10
JOBS

10 booked jobs in 30 days. Or we work for free.

If we don't get your roofing company at least 10 booked jobs in the first 30 days, we keep running the ads, writing the creative and managing the follow-up on our dime until you hit the number. Month to month, no lock-in. The risk sits with us.

Real results

Numbers from real
roofers. No BS.

We've done this for multiple roofing companies now. Here are two of them — the ad accounts, the pipeline, and what they said about it.

Client 01 · Safe Home Roofing

Scaled past $100K a month — one month in.

A number they'd been chasing for a while. We took over the ads, built the follow-up, and put every lead into a pipeline they could actually see.

$101KPipeline, 30 days
84Website leads
$62.03Cost per lead
$5.21KAd spend
Meta Ads Manager showing 84 website leads at $62.03 cost per result for Safe Home Roofing

84 leads, one campaign. $62.03 a lead across $5.21K in spend, straight out of Ads Manager.

CRM dashboard showing $101K pipeline value over the last 30 days

$101K sitting in pipeline. Thirty days of booked work, tracked lead by lead in the CRM.

Text message from Barion, a rep at Safe Home Roofing, about closing a $2,900 job and booking three more appointments

Their rep, mid-week. "I js closed one for 2900 and I got 3 other booked appointments this week."

★★★★★

"Working with these guys has honestly been a great experience. Super easy to communicate with, always responsive, and they actually care about getting results. Since working with them, we've been able to scale our business to over $100k a month, which is something we had been trying to hit for a while."

"They've helped us bring in more consistent leads and really improve our marketing overall. Definitely recommend them to anyone serious about growing their business!"

Safe Home Roofing
Client 02 · Top Roofing Solutions

A $14,650 roof signed in week one.

Brand-new ad account. Twelve leads in the first five days, and a full replacement closed before the first week was out — the retainer paid for itself on job one.

$14,650First job closed
12Leads in 5 days
$31.44Cost per lead
$377Ad spend
Meta Ads Manager showing 12 website leads at $31.44 after five days for Top Roofing Solutions

12 leads, $377 spent. $31.44 per lead — and that's five days into the account.

Text message from Gianni at Top Roofing Solutions saying he signed a $14,650 full roof replacement

"We already made our money back." Gianni, after signing a full replacement off the leads.

★★★★★

"Amazing marketing agency to work with! They really know how to generate quality leads and help businesses grow. Communication is great, they're professional, and they actually take the time to understand your business instead of just running generic ads."

"I've been very happy with the results and would definitely recommend them to any business owner looking to get more customers and grow their business."

Top Roofing Solutions
The process

We handle everything.
You just close.

Five steps, in order. You're involved on day one and day thirty.

1

We build your full ad system

Creatives, copy, targeting and pixel setup — live within 7 days. That includes a landing page built for your market and your offer, not a template with your logo dropped on it.

2

Every call gets answered

The AI receptionist picks up day or night, while you're on a roof. It qualifies the homeowner, books the inspection, and texts you the details. Most contractors lose more jobs to voicemail than to price.

3

Leads land in a pipeline you can see

Every lead tracked — name, number, job type, and where they are in the process. Nothing falls through the cracks and nothing lives only in your text messages.

4

Follow-up runs itself

SMS and email sequences work the homeowners who didn't book right away. Speed to lead decides who wins the job, so the first message goes out in minutes.

5

You show up and close

A qualified homeowner, a booked inspection, a timeline. You give the quote and close the deal. We keep the ads optimized and the calendar full.

Who this is for

Built for serious
contractors only.

You're a fit if you're a…

Roofing company — residential replacement or repair
Siding, gutters or window contractor
Storm restoration or exterior remodeler
Licensed, insured, and able to take on more work next week
50,000+ people inside your service radius
Ready to put $1,500/month behind ad spend

Not a fit

Brand-new companies with no crew to send out, anyone looking for leads without spending on ads, and businesses outside the trades.

We take on a small number of contractors at a time so fulfilment stays tight. Your results are our reputation.

Do the math

What this looks like on
your bottom line.

Conservative numbers, built off the cost per lead we're actually getting on live roofing accounts.

Your daily ad spend$50/day (~$1,500/mo)
Cost per lead (ours run $31 – $62)$50
Leads generated per month~30
Inspections booked (60% book rate)18
Jobs closed (30% close rate)5 jobs
Average residential roof ticket$11,000
Monthly revenue booked$55,000
WillScales retainer– $1,497
Ad spend (paid straight to Meta by you)– $1,500
Revenue after marketing cost$52,003

That's revenue, not take-home — materials and crew still come out of it. The point is smaller than it looks: one closed roof covers the retainer and the ad spend more than three times over. Top Roofing Solutions made theirs back on the first job.

FAQ

Questions we get
asked every time.

How quickly will I start seeing leads?

Ads go live within 7 days of the kickoff call. Top Roofing Solutions had 12 leads in their first 5 days and signed a $14,650 roof inside week one. Week one is the learning phase while Meta works out who to show your ads to — by week two or three the campaign is usually hitting its stride.

What does it cost?

$1,497 a month, flat. Ad spend is separate and goes straight to Meta — budget around $1,500/month there. So roughly $3,000 all in, which one closed roof covers several times over.

Do I have to run my own ads?

No. You put a card on the ad account and we run everything — targeting, budget, creative, testing. You never open Ads Manager.

What do I need in place before we start?

A Facebook business page, an ad budget, and a crew with room for more work. We build the rest: landing page, ads, follow-up, the receptionist, the pipeline.

Do I have to film my own content?

Yes, and it's easier than it sounds. We send a short shot list — a tear-off, a finished roof, thirty seconds of you talking. Film it on your phone between jobs and send it over. We cut it and write the hooks.

What happens if I don't hit 10 jobs in 30 days?

We keep working at no charge until you do. Same ads, same creative, same follow-up management — you just stop paying until the number is hit.

Do I have to sign a long-term contract?

Month to month. We ask for 30 days to prove the system works, and after that we earn the next month every month.

Will this work in my area?

If there are 50,000 or more people inside your service radius, yes. On the call we'll pull your market and tell you straight if it's too thin.

Apply now

Ready to get booked out?

Fill out the form and I'll text you back today with exactly what I'd run for your company and what's realistic in your market.

Takes 60 secondsGoes straight to my phone Contractors only